Salesforce to acquire Tableau

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On 10th of June 2019 Salesforece and Tableau officially announced their merger. The transaction, which is to be finalised as at the end of October 2019, is worth $15.7bn.

Tableau shareholders to get Salesforce shares

Salesforce, the global leader in CRM, and Tableau Software, the leading analytics platform, have entered into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction. Under the terms of the transaction, Salesforce will commence an exchange offer to acquire all of the outstanding shares of Tableau, pursuant to which each share of Tableau common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7bn (net of cash). The acquisition of Tableau is expected to be completed during Salesforce’s fiscal third quarter ending October 31, 2019.

Combination of customer and data analysis

“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,” said Marc Benioff, Chairman and co-CEO, Salesforce.
“Data is the foundation of every digital transformation, and the addition of Tableau will accelerate our ability to deliver customer success by enabling a truly unified and powerful view across all of a customer’s data”, said Keith Block, co-CEO, Salesforce.
“As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable cutomers to discover actionable insights across their entire organizations”, said Adam Selipsky, President and CEO of Tableau.

Tableau brand to remain

Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data. More than 86,000 organizations around the world, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, rely on Tableau.
Following the acquisition close, Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. Salesforce has a growing community of more than 1.4 million Trailblazers, and the Tableau Community consists of more than 1 million passionate data enthusiasts. Together, the two communities will represent the largest group of digital business experts in the world.

2020 revenues up by 25%

The transaction is expected to increase Salesforce’s total revenue in fiscal year 2020 by $350 million to $400 million. This estimate reflects a fair value adjustment to reduce unearned revenue and unbilled unearned revenue by approximately 30%, adjustments related to the combined customer base, and inter-company revenue elimination. Combined 2020 revenue is now expected to be $16.45 billion to $16.65 billion, an increase of 24% to 25% year-over-year.