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Data and Analysis Market News

Business smartphones: voice services are only a minimum of what they can do

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Smartphones continue to be popularized on the consumer market in Poland. This correlates with the demand for such devices and the dynamic development of mobile networks and digital content and products. In the segment of enterprises themselves, smartphones put a strong emphasis on the transformation of digital business.

Smartphone builds everyday life

 Smartphones continue to be popularized on the consumer market in Poland. Manufacturers of smartphones are outdoing each other in launching more and more functional and technologically rich solutions. This correlates with the demand for such devices and the dynamic development of mobile networks and digital content and products. More on this subject can be found in the recently published entry, here. What is the situation of smartphones when it comes to the business client himself? The article follows the most important trends in this area.

10 million SIM cards used in companies

In the segment of enterprises themselves, mobile phones strongly shape its reality, having a real impact on the quality, optimisation (including cost) and success of the business. PMR estimates that in 2018 the number of SIM cards intended for providing voice and multimedia services with the use of mobile phones in business grew by 6% to 10 million. It turns out that the market more or less maintained the scale of changes from the previous year. In turn, in 2019, this volume will exceed 10 million. The growing base of SIM cards used by business customers is a derivative of the growing number of companies and employees and the development of the economy towards a knowledge-based economy. Penetration with mobile services in business is mainly conquered by the micro-business segment, where in PMR’s opinion mobile phone is a direct substitute for fixed-line solutions.

Smartphone and its role in the digital transformation of business

Today, the use of smartphones in business is not limited to, or even largely limited to, traditional services such as voice calls and SMS. In the era of increasingly functional and technologically advanced smartphones and the evolving transformation of digital business, the dependence on the line of smartphones and business is becoming increasingly tight. This means that smartphones offering high performance are now replacing computers in many tasks, becoming full-fledged work tools. Growing mobility of employees is an additional factor that fuels this trend. What is important, the basis of smartphone applications for B2B purposes is access to mobile data transmission via smartphones.

So what specifically makes mobile phones one of the key elements in building modern business? There are many of these applications and their scope is constantly growing. At the first front there is a strong application ecosystem, which both supports the employee in performing business tasks (access to a web browser, office suite, calendar, mailbox, instant messaging, task applications optimizing all processes – even shopping), as well as in contacting and maintaining relationships with customers (access to corporate CRM, database and history of contacts with customers or social media, mainly those of a professional nature, video conference calls). In addition, a number of other applications allows you to perform all financial operations, provides tools for project and group work, improves remote communication between teams that work in different offices, and allows you to book flights, hotels and cars around the world.

Company smartphones with much greater computing power and access to cloud platforms, files and corporate networks enable the use of capacious data in every business cycle – e.g. the ability to print materials/documents, work comfortably with documents, spreadsheets or display presentations on the customer’s premises on a large screen from a mobile device.

Smartphones in companies also replace the role of other devices and solutions by taking over tasks.  One of the flagship examples is mobile and online payments from the phone level. Increasingly, smartphones using Bluetooth Smart and NFC technology allow for mobile access when opening office doors, but also in limiting access to business computers, logging in to company applications and operating barriers and automatic doors.

The growing use of mobile phones in companies also allows for the existence of mobile solutions focused on the management of the company and employees. Certainly, all ERP applications, accounting, invoicing, support and remote IT service are classified in this area. Specific added services of this type in mobile telephony in the business area are also monitoring and car fleet management solutions. The first of them boils down to the location of online mobile phones used by the company’s employees. The second one, on the other hand, allows for intelligent monitoring of company vehicles and, thanks to that, gives the possibility to optimize all aspects of car fleet usage in the company.

Smartphone of the future for B2B purposes

Forecasts of further use of smartphones for B2B purposes and dedicated data transmission are optimistic. In the following years, the implementation and development of the 5G network will be crucial in this respect, as will the improvement of the quality of mobile Internet connections. At the same time, M2M communication and solutions based on IoT technology, which are gaining in importance, will increase the scope of business functionalities of smartphones. In the long term, the potential in this field is also seen in the development of virtual reality – smartphones that capture and change images and display them in the real world will become another turning point in the digital transformation of business. The greatest benefits are expected in this respect in the retail, technical support and healthcare industries.

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